What this site is

Better Automotive Lighting (BAL) is a publication about vehicle lighting: how it works, how to upgrade it, how to install it, and how to do it legally and safely. We write for owners doing the work themselves and for anyone trying to make sense of lumen claims, bulb sizes and beam patterns before they spend money. We also cover industry news, new products, regulations, and anything else in the always-evolving world of aftermarket automotive lighting.

Who owns it, and why we tell you

BAL is owned by Driven Lighting Group (DLG), an Atlanta, Georgia company. DLG also owns the Headlight Revolution, The Retrofit Source and Morimoto Lighting stores, among others.

That gives us two things most lighting sites do not have: a workshop full of vehicles, housings and test equipment, and daily contact with the engineers who design the products. It also gives us a commercial interest. Our rules for handling that:

How we test

Headlight housings in our shootouts are measured with the Morimoto multi-point testing method, developed by Morimoto Lighting’s housing designer Yoshi Yoshida and used across the Driven Lighting Group brands. We say that plainly: Morimoto and this site share an owner. The method exists because the industry got used to judging headlights by how the beam looks on a wall, and headlights are designed to light a road, not a wall.

Here is what actually happens on the test bench:

Two things this method is not. It is not a bulb test: putting an LED bulb in a stock housing is a different question with a different procedure, and we label those articles separately. And a score is a summary of the chosen points, not a rank by brightness: two housings can earn the same score one way through exceptional distance and another through overall balance, so read the beam analysis, not just the number. Where an older article predates this method, it says so.

Who writes here

John Tobias is the author of Better Automotive Lighting articles and has been involved in the automotive aftermarket lighting industry for over ten years. While working for various lighting brands, John has worked in customer service, marketing, and pricing and category management. He engages with customers and enthusiasts at events, does constant competitor and industry research, and is one of the foremost aftermarket lighting industry voices in the USA.

Meet the people behind Better Automotive Lighting

John Tobias, Better Automotive Lighting

John Tobias, Headlight Junkie and Industry Veteran
Before managing pricing and product categories for the DLG brands, John worked directly with customers in customer service and tech support, then spent several years in marketing creating content like this and the videos published online. Today he takes more than ten years of aftermarket automotive lighting experience to events all over the USA, meeting customers and talking to real people about what they care about. He is focused on understanding the market, the trends, the big players, and what matters to lighting enthusiasts. John has tested thousands of lights, works directly with lighting engineers to evaluate the technical performance behind every recommendation, and is one of the foremost experts on everything happening in the world of aftermarket automotive lighting. LinkedIn

History

betterautomotivelighting.com has been online since 2012. Older articles are being updated to our current standard; where the original test photography no longer exists, we say so in the article rather than describe tests we cannot show.

Contact

Facebook: facebook.com/BetterAutomotiveLighting
Business: Driven Lighting Group, Atlanta, GA 30318